Apple Store sources: Vision Pro returns are between average and above average compared to other products; in-store demo conversion rate is as high as 10% to 15% (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:

Apple Store sources: Vision Pro returns are between average and above average compared to other products; in-store demo conversion rate is as high as 10% to 15%  —  The Apple Vision Pro has now been available for two weeks — and some of Apple's most dedicated customers are returning the device to get back their $3,500.


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