How EA uses AI to scan ~11K players' photos to create 3D avatars for its college football game; EA secured players' likeness rights for the first time in 2021 (Sarah E. Needleman/Wall Street Journal)

Sarah E. Needleman / Wall Street Journal:

How EA uses AI to scan ~11K players' photos to create 3D avatars for its college football game; EA secured players' likeness rights for the first time in 2021  —  Electronic Arts used new tech to scan photos for its videogame after securing players' likeness rights for the first time


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