Sources: Amazon aggregators Branded and Heyday plan to merge; Branded would acquire Heyday in exchange for $521M in equity in a new company to be named Essor (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg:

Sources: Amazon aggregators Branded and Heyday plan to merge; Branded would acquire Heyday in exchange for $521M in equity in a new company to be named Essor  —  - Pandemic-era e-commerce boom fizzled, prompting shakeout  — Branded, Heyday plan to combine and continue as Essor


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